{"id":7374,"date":"2017-12-28T12:18:30","date_gmt":"2017-12-28T11:18:30","guid":{"rendered":"https:\/\/edorteam.com\/xarxes-socials-empresarials\/"},"modified":"2026-05-04T17:27:52","modified_gmt":"2026-05-04T15:27:52","slug":"xarxes-socials-empresarials","status":"publish","type":"post","link":"https:\/\/nova.edorteam.com\/ca\/xarxes-socials-empresarials\/","title":{"rendered":"Xarxes socials empresarials"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h2 class=\"western\" style=\"font-size:32px;\">Obertura a el p\u00fablic amb un web empresarial<\/h2>\n<p>\u00c9s indubtable a hores d'ara que una empresa necessita certa pres\u00e8ncia web a Internet. Per gran o petit que sigui el nostre negoci, \u00e9s un element que far\u00e0 que els potencials clients acabin visitant-nos o fent \u00fas dels serveis o productes que li proporcionem. Fer bon \u00fas d'una web empresarial, pot marcar la difer\u00e8ncia amb els nostres competidors.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_1 et_pb_row et_block_row\"><div class=\"et_pb_column_1 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/web.png\" width=\"941\" height=\"900\" srcset=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/\/web.png 941w, https:\/\/nova.edorteam.com\/wp-content\/uploads\/\/web-600x574.png 600w\" sizes=\"(max-width: 941px) 100vw, 941px\" class=\"wp-image-2716\" alt=\"web empresarial adaptada a les necessitats espec\u00edfiques de cada empresa. Xarxes socials, planificaci\u00f3 web\" \/><\/span><\/div><\/div><div class=\"et_pb_column_2 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>En aquesta s\u00e8rie de publicacions, anem a mostrar-los diferents tipologies de llocs web d'acord a les necessitats empresarials o objectius de diferents empreses.<\/p>\n<p>Les tipologies m\u00e9s habituals que podem trobar de llocs web poden catalogar dins dels seg\u00fcents formats:<\/p>\n<ul>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/presencia-empresarial-a-la-web\/\">Web presencial o de contacte<\/a> .<\/li>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/web-informativa-per-a-empreses\/\">Web informativa general<\/a> .<\/li>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/aplicacions-web-empresarials\/\">aplicaci\u00f3 web<\/a> .<\/li>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/botiga-web-dempresa\/\">botiga web<\/a> .<\/li>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/planificar-la-presencia-web\/\">Planificar la pres\u00e8ncia web<\/a> .<\/li>\n<li><a href=\"https:\/\/nova.edorteam.com\/ca\/xarxes-socials-empresarials\/\">\u00das de xarxes socials.<\/a><\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"et_pb_section_1 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_2 et_pb_row et_block_row\"><div class=\"et_pb_column_3 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>les<strong> xarxes socials<\/strong> actualment s\u00f3n un<strong> element imprescindible en el desenvolupament empresarial<\/strong> . Aquestes s\u00f3n unes eines indispensables per donar visibilitat al nostre negoci a la xarxa i realitzar comunicacions cap als usuaris d'aquestes xarxes socials amb un cost \u00ednfim.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_3 et_pb_row et_block_row\"><div class=\"et_pb_column_4 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_1 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/facebookLogo.jpg\" width=\"652\" height=\"174\" srcset=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/facebookLogo.jpg 652w, https:\/\/nova.edorteam.com\/wp-content\/uploads\/facebookLogo-600x160.jpg 600w\" sizes=\"(max-width: 652px) 100vw, 652px\" class=\"wp-image-2828\" alt=\"xarxes socials facebook\" \/><\/span><\/div><\/div><div class=\"et_pb_column_5 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_3 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Xarxes socials com a punt de trobada<\/h3>\n<p>Les xarxes socials tenen la inherent propietat de poder connectar directament amb el nostre p\u00fablic objectiu. Els usuaris de xarxes socials tendeixen a utilitzar aquestes per interactuar entre si. Si situem un perfil empresarial dins de la xarxa social i el<strong> gestionem adequadament<\/strong> , Els usuaris seguiran vos-hi creant aix\u00ed un canal de comunicaci\u00f3 que pot arribar a ser bidireccional segons el tipus de perfil d'empresa a la qual pertanyem.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_4 et_pb_row et_block_row\"><div class=\"et_pb_column_6 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_4 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Hem de tenir en compte que cada xarxa social t\u00e9 una<strong> massa social<\/strong> definida d'usuaris registrats. No tindr\u00e0 el mateix p\u00fablic<a href=\"https:\/\/www.facebook.com\"> Facebook<\/a> que<a href=\"https:\/\/www.instagram.com\"> Instagram<\/a> o<a href=\"https:\/\/www.flickr.com\"> Flickr<\/a> . Haurem mesurar correctament com dirigir-nos a cadascuna d'aquestes xarxes socials. Generalment les eines de m\u00e0rqueting d'aquestes xarxes socials ens ofereixen un desglossament de les estad\u00edstiques dels usuaris que ens estan seguint. normalment<strong> no proporcionen accessos a dades individualitzades<\/strong> , Sin\u00f3 que ens aporta estad\u00edstiques que ens permeten estudiar les caracter\u00edstiques generals del nostre p\u00fablic.<\/p>\n<p>&nbsp;<\/p>\n<p>Per posar un exemple, el conjunt poblacional que segueixi un perfil p\u00fablic d'un equip de futbol no tindr\u00e0 el mateix conjunt poblacional que els seguidors d'una editorial especialitzada en llibres t\u00e8cnics de programaci\u00f3 de dispositius dom\u00f2tics, a l'tractar-se d'un sector professional especialitzat i l'equip de futbol un grup m\u00e9s general.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_5 et_pb_row et_block_row\"><div class=\"et_pb_column_7 et_pb_column et_pb_column_1_3 et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_image_2 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/twitterLogo.jpg\" width=\"268\" height=\"78\" srcset=\"https:\/\/nova.edorteam.com\/wp-content\/uploads\/twitterLogo.jpg 268w\" sizes=\"(max-width: 268px) 100vw, 268px\" class=\"wp-image-2829\" alt=\"xarxes socials twitter\" \/><\/span><\/div><\/div><div class=\"et_pb_column_8 et_pb_column et_pb_column_2_3 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_5 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>Actualitzacions, notificacions i comunicats<\/h3>\n<p>El principi b\u00e0sic de l'm\u00e0rqueting \u00e9s fer arribar la nostra<strong> imatge de marca<\/strong> o campanya publicit\u00e0ria al nostre<strong> p\u00fablic objectiu<\/strong> . Si utilitzem les xarxes socials amb aquesta finalitat, ser\u00e0 important comunicar les novetats relacionades amb la nostra empresa a el p\u00fablic.<\/p>\n<\/div><\/div><\/div><\/div><div class=\"et_pb_row_6 et_pb_row et_block_row\"><div class=\"et_pb_column_9 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_6 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Ser\u00e0 important decidir el car\u00e0cter que tindr\u00e0 la nostra empresa dins de les xarxes socials. No seria propi o que s'esperava, que una entitat banc\u00e0ria amb pres\u00e8ncia a les xarxes socials et tract\u00e9s del teu i peng\u00e9s v\u00eddeos de gatets en el seu perfil.<\/p>\n<p>S'espera cert perfil de comportament segons el \"prejudici\" sobre el tipus de negoci que es aquest gestionant.<\/p>\n<p>Per contra, si fos una entitat banc\u00e0ria orientada gaireb\u00e9 en exclusiva a un p\u00fablic jove, podria ser una estrat\u00e8gia perfectament v\u00e0lida. Ser\u00e0 imprescindible mantenir un nivell de coher\u00e8ncia interna constant, per no generar alts i baixos en la l\u00ednia editorial.<\/p>\n<p>\u00e9s important<strong> no saturar<\/strong> aquest canal de comunicaci\u00f3<strong> amb publicitat<\/strong> . Pot generar un efecte advers i fer que els usuaris que seguissin el perfil social abandonin aquest. Proporcionar informaci\u00f3 \u00fatil i interaccionar amb la base d'usuaris subscrita seran les accions socials m\u00e9s recomanables.<\/p>\n<\/div><\/div><div class=\"et_pb_text_7 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h3>M\u00e0rqueting i atenci\u00f3 a client en les xarxes socials<\/h3>\n<p>Les xarxes socials utilitzades des de l'empresa, com hem vist anteriorment, no deixen de ser<strong> eines<\/strong> de<strong> m\u00e0rqueting<\/strong> i de<strong> contacte amb l'usuari<\/strong><strong> final<\/strong> . Hi ha empreses que han incorporat a les xarxes socials part de la seva atenci\u00f3 a client. Aix\u00f2 \u00e9s degut a que el seu p\u00fablic objectiu se senten m\u00e9s c\u00f2modes comunicant-se mitjan\u00e7ant Facebook que no accedint a un entorn web per omplir les seves dades a esperar que un membre d'atenci\u00f3 a el client els pugui proporcionar l'atenci\u00f3 requerida.<\/p>\n<p>Si aquest \u00e9s el nostre cas, haurem<strong> estar preparats<\/strong> per poder<strong> respondre i actuar en conseq\u00fc\u00e8ncia<\/strong> . Si proporcionem part de l'atenci\u00f3 a l'publico mitjan\u00e7ant aquest mitj\u00e0, no podem pretendre que amb respondre una vegada a la setmana totes aquestes comunicacions ser\u00e0 suficient, haurem proporcionar un temps de resposta com m\u00e9s baix, millor.<\/p>\n<\/div><\/div><div class=\"et_pb_text_8 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Si la nostra empresa vol entrar a l'entorn de les xarxes socials, ha d'entrar assumint l'entorn en qu\u00e8 es troba. No pot pretendre ser una cosa que no \u00e9s ni que els seus usuaris utilitzin certs protocols si aquests no es troben dins de l'ess\u00e8ncia de la xarxa social.Hay moltes empreses que r\u00e0pidament s'han animat a participar de el joc de les xarxes socials, per\u00f2 aquestes no han estat capa\u00e7os d'adaptar-se als requisits que aquestes els exigeixen per participar d'elles per ser realment efectives. Entre les empreses que reuneixen aquestes caracter\u00edstiques acostumen a ser petites empreses o aut\u00f2noms que no tenen capacitat de maniobra per dedicar recursos a aquest efecte.<\/p>\n<\/div><\/div><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134,33,34,170],"tags":[],"class_list":["post-7374","post","type-post","status-publish","format-standard","hentry","category-lssi-i-galetes","category-lssi-y-cookies","category-paginas-web","category-pagines-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Xarxes socials empresarials - Edorteam<\/title>\n<meta name=\"description\" content=\"Les xarxes socials s\u00f3n una eina de m\u00e0rqueting digital indispensable. 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